I meet lots of peeps. On facebook & in the real life. Photos of new products & services bombard my eyeballs daily. Of course, I’m exceptionally tuned in to the new doggie products. And last year I discovered Fugly Friends. My life will never be the same. Here’s their company’s aboutness on their etsy store:
Each Fugly Friend is handcrafted with care from durable, tightly woven fabrics, and is completed with a triple stitched seam for extra strength. Every toy has its own unique shape, name and personality (most come with a special heart surprise inside!). They are jam-packed with love, love and a bit more love for your adored furry pets of all sizes to smash, stretch, chase, toss, cuddle and enjoy.
$1 from every Large Fugly purchased is donated to a pet rescue organization in order to help an adored animal in need.
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So, of course I bought some for the dogs. But, the first batch never made it to the dogs. I loved them so much, I pretended they were decorative dolls & displayed them at the studio. A client’s dog jumped up & grabbed one off the shelf one day. He loved it so much I brought them home that nite & let my dogs have a whirl. Youda thought I brought crack. Damn! Let’s just say I didn’t buy enough fuglies for them each to have their own. Diego doesn’t even like toys! But everyone fought for them!
Fast forward several months of stalking…friending the owner…& becoming great friends: she messages me last week to say her bf has a conference in San Antonio & she would like to rent a car & drive to Houston to see me. OMG!! So, that’s exactly what happened…& while she was here we had a shoot for some new website pics.
Marketing people are paid lots of money to work their booties off trying to figure out how to present their companies’ brands to the public. Defining what the brand means for people, who their target audiences are, what motivates people to buy stuff. I’ve never met a business owner embody their brand as much as Marissa does. She really is “Miss Fugly.” LOL!